With the rise of startups and freelancers, coworking has been attracting more attention and may even be considered the work method of the future for many.
In a world where startups are gaining more and more prominence and the home office is becoming more widespread among companies, coworking is gaining ground!
Now, if you're wondering what coworking is or have never heard of it, write it down in your notebook (or cell phone notepad, it's 2018, right?!). It's probably a name that's going to get a lot of press. All the more so given that demand for it is increasing all the time.
And what is coworking?
Coworking is a shared space. It's a place where several companies or freelancers share the space (internet, tables, furniture, desks and even coffee) to work. At the root of the word: "co" comes from cooperation and "working" from work.
In a coworking office, you'll find various business segments, so it also opens up possibilities for increasing your networking.
It's beneficial for everyone, as it reduces the costs for those who can't afford an office on their own and gives you the chance to meet new people, companies and business opportunities.
Because of all these benefits, many companies have adopted this way of working. This increases the demand for and creation of these spaces.
Work of the future?
There is a great chance that coworking will become the job of the future, even more so when we think about how the The number of self-employed people is growing in Brazil. Perhaps that's why the number of offices in this sector is growing and becoming more sought-after. It has even become a reason for investment for big, solid corporate names, such as Itaú.
Of course, there's no way of predicting the future and, just as there was little talk of coworking yesterday, there could be a turnaround and everything could go back to the way it was. But it is a fact that coworking is growing considerably, not least because of what has already been pointed out: the growing number of self-employed people in the country.
The fact is that we have much more reason to believe in the future of coworking as a near reality than the opposite. It may be that boom The popularity of the sport will decrease over time, but it will hardly cease to exist.
Meanwhile, we're keeping an eye on the impact (both positive and negative) that this could have on the market. As far as we can see, the positive is winning!