A practical example of how a corporate event works.
When we talk about corporate eventWe can consider various examples. And this varies according to the objectives and proposals of the event in question.
Let's say you bring your main customers together in one place, on one day and at one time to present a new product.
This presentation could be a lecture in your company's auditorium or in a closed restaurant, at an Exhibition Center or at a well-known trade fair, or even a simpler event for internal audiences.
The possibilities are endless!
Corporate event formats
To define the format, you need to think about three key points: where, how and who.
Where Will the event take place? Will it be online or in person? In your own venue or will it need to be rented?
How will this product be presented? Is it something more interactive or a simple talk with the company's SEO?
who will be on site? All your customers or just a portion? Will any of your company's departments also be on site?
In response to the questions above, you decide that you are going to give a talk to your company's SEO, your main clients and your sales team. For the venue, you decide to rent a hotel ballroom, easily accessible to everyone. With that, we can move on to budget.
Budget
There are situations in which you will need to work with a pre-defined budget and, based on the amount offered, make choices about the format, since an online event generates a much lower cost than a face-to-face one, for example. If your budget limit is high, then you'll be able to work with a larger margin. And you can move on to the next step: the planning.
Planning
Planning starts from the moment we intend to hold the event. The whole process goes through planning, but when we set the date, time and venue, that's when we enter the main part of the execution stage. And so the event begins to take shape.
Structure
An event requires different types of structures. From chairs for guests to a microphone for speakers. That's why you need to think about all the details when setting up the structure: microphone, sound, lighting, stage, tables, chairs, buffet, photography, audiovisual, etc. This is also where we start looking for the main suppliers, to help set up this structure.
Team
A good team is essential for a successful event. From reception to products, everyone needs to be aligned and well trained to best serve the guests. This organization is essential so that everyone knows their respective roles and duties before, during and after the event.
Public
Last but not least: there's the audience. Sorting out how the selection will be made and which customers will be there is also important so that the event can be built around these people. After all, the product will be presented to them.
One name for several approaches
Corporate events are not just about product launches. Even the end-of-year get-together is a corporate event. We can define it as: any event that takes place for or by a company.
The options are endless and for all of them, the CADA has the ideal solution.