context
A client wanted to optimize its onboarding process for
new employees. The aim was to create a welcome experience that
was both engaging and informative, presenting the company's culture
company culture, its policies and the role of each area in a clear and accessible way.
Strategy
We developed a personalized animated video that would serve as a visual and dynamic introduction to the corporate environment. The video was designed to simplify the adaptation of new employees, engage them and promote the company culture in a memorable way:
- Structured Content: The video presented essential information about the company, details about each area and practical tips for everyday life in the workplace in a clear and sequential manner.
- Dynamic animations and captivating characters: We used 2D animations and friendly characters to illustrate everyday situations, making the content more accessible and interesting. This approach helped transform corporate information into a friendly, easy-to-follow narrative.
- Integration with Brand Visual Elements: We incorporated colors, typography and visual elements that reflected the company's identity, reinforcing the video's alignment with the brand and promoting a cohesive and engaging integration experience.
excerpt from the animated video
results
Retention of key information, such as corporate policies and values, increased, with new employees reporting that they felt more prepared and confident to start their jobs.
Video has helped to reduce the time and resources needed for integration, providing a more practical and standardized experience.
Create your animated video with each
- Roadmap
- Personalized character
- 2D animation
- Soundtrack
- Sound effects
- Tell your story
- Inclusion of subtitles and pounds
- Greater public attention