Campanha de vereador e redes sociais

11/11/2024 Agency 360 Graphic Design Digital Marketing 0

councillor's digital campaign

context

A candidate for city council in São Paulo was looking to increase his visibility and engagement on social media during the pre-candidacy and candidacy period. Without an established online presence, the goal was to create a solid base of followers and connect with potential voters, communicating his proposals in a clear and accessible way.

strategy

We develop a complete digital campaign, focusing on creating an authentic online presence that is close to the public:

Content creation and planning: We started the candidate's official account from scratch, with personalized artwork and strategic planning for the social networks. The posts were carefully planned to reflect the candidate's values and proposals, and the content was adjusted to the different phases of the campaign, from pre-candidacy to the election period.
Network Management and Engagement: We managed and monitored the social networks, with regular posts, responses to followers and engagement strategies that helped create an active community around the candidate.
Multimedia Content and Motion with Jingle: To increase the impact, we developed a motion with the campaign jingle, an audiovisual piece that conveyed the candidate's main messages in an engaging and accessible way.

results

In just a few months, the candidate's page reached almost 3,000 followers, consolidating his digital presence and expanding his reach among São Paulo voters.

The campaign generated significant engagement, and the candidate won more than 1,000 votes, a significant result for a first-time candidate.

The motion with the jingle received positive feedback, helping to fix the candidate's message in the minds of voters and increasing his visibility on the networks, being one of the most shared posts on the account.

Digital strategy is here

We carry out your company's entire digital strategy. From profile creation to administration and content creation. All aligned with your objectives and within your visual identity.