Context
A glass industry decided to participate in one of the largest window and door fairs in the country in partnership with a well-known glazier in the market. The objective was to present a new product and not only to publicize its functionalities and technical differences, but also to create a welcoming space that would encourage interaction and strengthen the relationship with visitors, especially with potential business partners.
We created a welcoming and interactive environment that transformed the client's participation in the fair into a remarkable experience, strengthening connections and highlighting their product in the sector.
strategy
We developed a stand designed to offer a complete experience, focusing on interaction and visitor comfort:
The space was designed to be visually appealing and comfortable, with common areas that allowed for conversations and technical demonstrations of the product, creating an environment conducive to networking.
We offered a buffet with drinks and snacks for visitors, ensuring that they felt welcome and stayed longer at the stand.
To engage those present, we carried out interactive activations with the new product, allowing visitors to explore its features and applicability in real simulations, in addition to receiving themed gifts and informative materials.
We held raffles for various prizes every day of the fair, improving the experience for those who visited the stand.
Our customer service team has been trained to offer personalized support, answering technical questions and reinforcing the benefits of the product for the different segments of the public present at the fair.
event video
Results
The stand was one of the most visited at the fair, with a positive response to the actions carried out.
The reception to the new product was highly positive, with several qualified leads generated throughout the event.
The welcoming environment and on-site activations helped visitors stay at the stand longer, generating a positive impact on the brand's perception as a reference in the sector.
Make your fair with us
We have a complete service to organize your industry fair. We plan, create stand layouts, and have a team of reliable promoters and organizers to make your fair a success.
- Planning
- Buffet service
- Trained promoters
- Contact with suppliers
- Technical team
- Booth layout
- Booth activation
- Organization of raffles