In order to increase the visibility and engagement of a specific sector, we developed a digital character who would act as a market influencer, with no ties to a specific company. The aim was to create an authentic voice that would talk to the public in a direct and relaxed way, positioning the character as a reference in the sector and encouraging greater interaction with topics relevant to the market.
We developed a character with its own identity and actions that highlighted the sector's trends and challenges:
In just a few months, the character's profile has grown by 5,000 followers, increasing the sector's digital presence.
Interactions and engagement with the posts grew significantly, with more followers identifying with and actively participating in the discussions promoted by the character.
The character has established himself as a reference figure in the market, encouraging loyal followers and continuous engagement with sector issues.
We created an authentic and connected figure who became a reference in the sector, broadening engagement and strengthening the bond with the public.
make your character and your digital marketing strategy
- Personalized character
- Persona development
- Profile growth
- Reach your audience
- Present your company
- Unique work
- Strategies that work
- 360º Marketing