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Identity visual

Visual identity and character for solar energy

CLIENT:
SVS Solar

CREATION:
Logo, visual identity and character (Luc)

Context

A new company in solar energy sector was looking for a visual identity that reflected its values of innovation, sustainability and commitment to clean solutions and affordable energy. The goal was to create a memorable brand in line with the ecological and technological principles, attracting both residential customers and as corporate.

strategy

We developed a complete visual identity to highlight the brand in the renewable energy market and communicate its value proposition, as well as creating an exclusive character, "Luc", who personifies solar energy and its benefits:

Development
Logo

We created a modern, clean logo that conveys the essence of solar energy, using elements inspired by solar panels and clean energy. The green colors were chosen to represent sustainability.

Cohesive visual identity

In addition to the logo, we developed a complementary color palette, typography and graphic elements that reinforce the message of innovation and sustainability.

Character "Luc"

To strengthen the relationship with the public, we created "Luc", a charismatic character who represents solar energy in an accessible and educational way, helping to communicate the company's benefits and differentials.

Results

Luc's presentation

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