Understand what a promotional campaign is and how it works, as well as how to use it in the best way for your business.
You may have heard this term before: promotional campaign. Maybe you haven't heard it before, maybe you haven't paid much attention, but then at a certain point, your boss tells you that you're going to start a promotional campaign to start selling a certain product. Then you think, "I've heard that term before, but what does it mean?".
That's what we're going to talk about today.
A promotional campaign, as the name suggests, is a campaign with a promotional focus to increase sales of a particular product. It could be a new product for the public to get to know, or a product that doesn't have a lot of sales and you want to change that.
There are various types of promotional campaigns. In the supermarket, for example, you've probably seen the "buy 1, get 2" tag. Another one we can mention is the one involving draws and prizes, which is also very popular, especially on TV shows. You buy a certain product or an "X" amount and enter a draw to win various prizes.
Promotional campaigns are all around us, even if we don't realize it. And one thing is certain: it is one of the main ways to achieve positive results and increase sales.
How to develop a good campaign?
A good campaign depends a lot on what your objective is. To increase the circulation of a product on the market, to launch a new product, to increase sales in a particular product segment you work in. The possibilities are enormous and you only stand to gain.
The main advantage of this type of action is precisely the quick return on sales. It also increases the visibility of your brand and product to the end consumer. It's something that pleases everyone: you and your target audience.
To develop a good campaign, start by keeping in mind what we mentioned at the beginning of this topic: your objective. From there, simply create actions with distributors or directly at points of sale. Research your competitor, find out what they are doing, as this can also help you devise strategies that benefit you. Keep in mind that your end consumer is responsible for the purchase, so they have to see that they have some advantage when they buy the product.
Once you've got these points right, all you have to do is start taking action. Closely monitor the results and, if necessary, change. There's nothing wrong with doing something different from your initial plan, as long as it doesn't harm anyone and everything is in line with your proposal. Change can be good and can bring you more results when it's done carefully and with a good foundation.
Will it really bring me something positive?
You might think it's an extra expense, but it's not. You have to think of this type of campaign as an investment. Believe me, the return is far greater than any money and time you dedicate to these actions.
If the process is done carefully, analyzing all the points that must be considered for the final result, there's no way it can go wrong. You'll see that the sales figures will show that it was all worth it.
What's more, at a certain point you might think "why didn't I do this before?".
A promotional campaign is the quickest way to increase sales and, if you need it, you can count on CADA for that.