Anyone who was born before the 2000s knows that TV was one of the main sources of entertainment. You'd come home from school or work and one of the first things you'd do was turn it on to watch your favorite shows.
Now, 17 years later, the situation has changed somewhat. With the internet dominating everyday life, present in the user's pocket and with video and audio streaming services booming, TV has been pushed aside a little.
Consumption of streaming services such as Netflix has increased by more than 50% in recent years. Users no longer want to be tied to a schedule pre-established by the big television companies. They want the option of watching their favorite show whenever and wherever they want. It's also worth remembering that a large part of Netflix's product catalog today revolves around its own productions, which means that it has become a new TV, but with the freedom for the user to watch the way they prefer.
But the Brazilian - and global - video streaming market is not just about Netflix. Many other companies are gradually arriving and the pay-TV companies themselves are beginning to explore this other market. As an example, we can mention HBO, which recently started offering a subscription to its streaming service (HBO Go) that gives access to the channel's exclusive content, even to those who don't have a subscription to the channel on pay TV.
There has been a considerable reduction in TV consumption in recent years. What's more, today TV is literally in the palm of your hand. Maybe not the same one you had the opportunity to turn on in the late 90s when you got home, but it's there. It's also on your computer, tablet, ultra-modern video game and even Smart TV.
With all this, the question remains: is the era of traditional TV coming to an end? Or will it adapt to the new? We can only wait!
Text by: Tânia Saad | CADA Communication Team
Contact: tania.saad@cadacomunicacao.com.br