Photo: Instagram
Find out how your company can take advantage of this double live and how it works
Instagram launched a new feature this week: the live double. With it, you can start a live broadcast and invite a friend or follower of your profile to take part. When you send the invitation to the other person, when they accept, the screen splits in two and the broadcast takes place simultaneously.
This applies to both personal and business profiles, but it is the latter that interests us here.
This option can be a lot of fun for people who would like to chat about various subjects with their friends and see the opinions and interactions of other users. Now, when we talk about companies, what are the benefits of this feature? And how and where can we apply it?
Here are some options a company could take advantage of this new tool
Have you ever thought about a large event where a new product is being launched? With this double live stream, you can broadcast live from different places at the same event. Or you could interact with some users or digital influencers about this launch, obtaining opinions in real time.
You can also lives to interact with your internal and external audiences, such as question and answer sessions between departments or branches.
Some startups already make videos introducing their employees to external audiences, but without this interaction. In them, she tells them a little about what she does and, perhaps, even some curiosities, such as hobbies, personal tastes, etc.
It can be an opportunity for the relationship between company and client to become ever closer. Not forgetting, of course, the benefits this can bring to the organization, as it gets to know its audience better and can reflect this in its products and services.
And it's very important to bear this in mind: there's no point in doing things to bring your audience closer together, but not putting the findings of these actions into practice.
Another way to use this double live is to invite partners to answer any questions. Or get someone responsible for a particular area to answer the most common questions identified in some kind of action or survey.
Caution: be careful!
This option opens up a range of options, but you need to be careful when using it and, more importantly, you need to know your audience and see if they are interested in this or that type of action. After all, a live broadcast with no viewers or with uninterested viewers could be a shot in the foot or not have the desired result.
Never forget that knowing your customer is fundamental to any type of action you take in your company. Whether large, medium or small.
With that in mind, just let your imagination run wild and take advantage of what the networks have to offer.
To read the full article (in English) about the novelty, click here!
Text by: Tânia Saad | CADA Communication Team
Contact: tania.saad@cadacomunicacao.com.br