Have you heard of Content Marketing? And Inbound Marketing? Did you know that they have many similarities, even though they are not the same thing?
Content Marketing, Inbound Marketing... Do these names sound strange to you? Have you heard of it, but have no idea what it's all about? Don't worry, the name may be complicated, but the concept isn't that difficult.
In fact, Content Marketing is one of the strategies that can be adopted to carry out Inbound marketing.
Both are connected, but content marketing is within inbound. In other words: you can't do an inbound strategy without content marketing and, when you do content marketing, you are consequently applying inbound to some extent.
Okay, but what about Inbound Marketing and Content Marketing?
Difficult to understand? We'll explain!
Simply put, inbound marketing is a sum of strategies that make your customer come to you, rather than you going to them. It's also known as attraction marketing. You need to generate attractive content so that your clients end up coming to your blog/website and see what kind of services you offer. To do inbound marketing, you need to align SEO strategies (Search Engine Optimization - relax, we'll talk about that soon!), content marketing (there it is!), digital media, Adwords, etc. In addition, of course, to creating relevant and interesting content so that your target audience reaches you.
Content Marketing is nothing more than the attractive content you generate. The main strategy here is to work with content that is of interest to your target audience, so that they can find you through search engines. In this way, you present your potential clients with solutions to certain types of problems and knowledge in your field, making them more trustworthy and increasing the possibility of forming a partnership in the near future.
That's why we said above that they are connected. After all, to attract your audience, you need good content.
Now, did you like the subject and want to learn more about Inbound Marketing?! Click here in this link here you will find a complete article on the subject!
If you want to start an inbound strategy for your company, CADA can help! Talk to us!