It's undeniable that Digital Marketing is taking on huge proportions and becoming almost a mandatory requirement for companies that are present in the digital environment. Who isn't already?
If you don't live in a world isolated from everything and everyone and you own a company, you've certainly heard of Digital Marketing. It's the buzzword at the moment. If your company isn't doing it, it's time to get started.
Now, you ask, why should I use digital marketing for my company?
That's what we're going to talk about in this article today.
Digital Marketing what?
In a very basic summary: digital marketing is a set of strategies designed to promote your product/company on the Internet. In the same way as conventional marketing, but in a more comprehensive and cheaper way. After all, an advertisement on prime-time TV is much more expensive than an ad on Google, for example. But that's a topic for another post.
As we've said, there are many tactics involved in digital marketing. It's not just SEO (Search Engine Optimization), it's not just Inbound MarketingIt's not just working with social networks. It's the combination of all these practices and more that make your digital marketing work.
Okay, but why would I need that?
There's no denying it: the internet is taking over the world. A survey released at the beginning of the year shows that over 60% of Brazilians were connected to the internet in 2016according to the IBGE. In the last two years, this number has probably increased considerably. With this data, we can consider that, if not all, a large part of your audience is online.
Considering the data and the brief concept of digital marketing, let's answer the question: why do I need digital marketing? Well, if so many people are connected, this is one of the main ways to reach them. Did you know that many of the new internet users don't even watch broadcast TV? And these teenagers, young adults and even children could, in the not too distant future, become your next customers. Of course, it all depends on your product and service, but you need to be aware of what's going on around you. And even if you don't deal with children and teenagers, there are a considerable number, including the elderly, who are joining the list of active online users.
This is the main reason you should start working with digital marketing: audience. Your audience is online. And often with content available, literally, in the palm of their hand.
Wow, I'll start now!
Easy, easy. You have to be careful when creating digital marketing strategies. Look for what can help or hinder you along the way. Researching and trying to broaden your knowledge is the first step towards developing the best strategy for your business.
Little by little, we'll release some tips that can help you, as well as practical concepts and simple ideas that can be invaluable in this area.
Stay tuned to our blog!