Check out the relevance of this professional, even for industries that don't work directly with the end consumer.
O technical promoter is the professional who advertises products and services, specifies them and gives advice on how to use them. They also draw up commercial proposals and provide technical support to clients.
Essential parts of the Trade Marketing strategiesThe aim of technical promoters is to promote and improve the performance of a company's brand and product. To do this, they need to find more attractive ways of offering the merchandise to the consumer, helping to sell the product and bringing them closer to the brand they represent.
Unlike a traditional sales promoter, who offers tastings or replenishes stock in markets, the technical promoter has to be fully aware of all the product's technical information. Whether you're dealing directly with a customer or supporting a salesperson.
As well as carrying out these duties, the promoter is also responsible for reporting certain information to the industry. For example, the price and promotions promoted by the competitor, the sales potential and points for improvement, the results of a particular campaign, among others. With this information, the industry is able to take action to improve, change or even stop a campaign. It can improve products or packaging and help the company's sales department promote more sales. It is the best source of market research, where action is immediate. This makes the results more positive.
In the B2B market (business to business), the technical promoter is essential for generating demand for the industry. A well-known example is sales reps, who work in doctors' surgeries and pharmacies to promote the products of the laboratory they represent. In this way, the doctor and clerk start offering a certain product to consumers, generating sales for the store (drugstore), distributors and the pharmaceutical industry itself. The latter, in turn, invests in this technical promotion service. Always thinking about increasing sales.
In a number of other segments, in addition to the pharmaceutical industry, we can offer this direct marketing service with a real focus on increasing sales. Our agency specializes in this type of action and guarantees excellent results, much more comprehensive and focused than traditional advertising. Contact us and see for yourself!