{"id":618,"date":"2016-02-02T17:12:08","date_gmt":"2016-02-02T17:12:08","guid":{"rendered":"http:\/\/cadacomunicacao.com.br\/web\/?p=618"},"modified":"2016-02-02T17:12:08","modified_gmt":"2016-02-02T17:12:08","slug":"importancia-em-investir-no-facebook-e-whatsapp-como-meio-de-divulgacao","status":"publish","type":"post","link":"https:\/\/cadacomunicacao.com.br\/en\/importancia-em-investir-no-facebook-e-whatsapp-como-meio-de-divulgacao\/","title":{"rendered":"The importance of investing in Facebook and WhatsApp as a means of promotion"},"content":{"rendered":"<p>https:\/\/www.meioemensagem.com.br\/home\/midia\/noticias\/2016\/02\/02\/Facebook-e-WhatsApp-comemoram-resultados.html<br \/>\n<a href=\"https:\/\/cadacomunicacao.com.br\/wp-content\/uploads\/2016\/02\/whatsapp.jpg\"><img fetchpriority=\"high\" src=\"https:\/\/cadacomunicacao.com.br\/wp-content\/uploads\/2016\/02\/whatsapp-300x192.jpg\" alt=\"whatsapp\" width=\"300\" height=\"192\" class=\"alignnone size-medium wp-image-619\" \/><\/a><br \/>\nFacebook and WhatsApp celebrate results<br \/>\nMobile ads generated by the social network last year rose by 82% compared to 2014; WhatsApp reached 1 billion users<\/p>\n<p>Facebook's 2015 results show that mobile advertising already accounts for 80% of the company's revenue.<br \/>\nIn the period, the company recorded a 44% increase in revenue to US$ 17.9 billion. Net profit was US$ 3.69 billion and the number of users ended at 1.04 billion, up 17% on December 2014.<br \/>\nThe network's mobile accesses grew by 17% to 934 million users generating traffic on cell phones and tablets. Mobile was the company's main source of revenue, accounting for 80% of turnover and an increase of 82% compared to 2014 when mobile revenue was 69%.<br \/>\nThe success of WhatsApp<br \/>\nWhatsApp, the messaging app bought by Facebook in 2014, has passed the 1 billion user mark worldwide. The company announced on Monday that the figure represents an increase of 11% compared to September last year, when WhatsApp reported 900 million users.<br \/>\nAccording to a company report, more than 40 billion messages are exchanged every day. A total of 1.6 billion photos are shared, as well as 250 million videos. There are more than a billion active groups, ranging from family topics to contemporary issues.<br \/>\nBrazil is the country with the highest number of active groups. \"We were inspired by the way Brazilians use WhatsApp in Brazil,\" the company said in a statement.<br \/>\nLast year, WhatsApp was blocked by the courts for more than 12 hours.<\/p>\n<p>Read More: https:\/\/www.meioemensagem.com.br\/home\/midia\/noticias\/2016\/02\/02\/Facebook-e-WhatsApp-comemoram-resultados.html#ixzz3z1zornem<br \/>\nFollow us: @meioemensagem on Twitter | Meioemensagem on Facebook<\/p>","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.meioemensagem.com.br\/home\/midia\/noticias\/2016\/02\/02\/Facebook-e-WhatsApp-comemoram-resultados.html Facebook and WhatsApp celebrate results The social network's mobile ads generated last year rose 82% in...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":{"0":"post-618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-redes-sociais-midias-sociais-whatsapp-facebook"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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